In today’s digital age, social media has become an integral part of our lives, both personally and professionally. A global analysis of social media usage found that 74% of North America use social media, along with a whopping 84% of Western and Northern Europe.
It is therefore no secret that a company’s social media strategy can play a huge role in the success of their business. That’s why it is so important for employers to establish and implement a well-defined social media policy, as it will help to provide a clear framework for employees’ online behavior, protecting both the company’s reputation and the rights of its workforce. After all, 68% of consumers follow brands on social media to stay informed about products and services, so ensuring that your message is consistent across the board is imperative for strengthening the bottom line.
Here’s what every employer’s social media policy should cover:
While a social media policy can at first glance seem restrictive, it can actually have positive effects on employee engagement. By providing guidelines for online interactions, employees can feel more confident in their social media usage knowing they are representing their employer in a good light, subsequently leading to increased job satisfaction and fostering employee loyalty.
Additionally, in times of crisis, a social media policy can be an invaluable tool. It can offer guidance on how to address and respond to negative situations (such as customer complaints or public relations challenges).
If you would like to discuss how we can help your company craft a strong and effective social media policy, please get in touch with us!