Breastfeeding Week: Supporting Nursing Parents

On today’s start of Breastfeeding Week, we’d like to take some time to reflect on how we can support nursing parents in workplaces.

This week is about breaking down the stigma on breastfeeding, supporting households during parenthood, plus it is a time for organisations to reflect on how to continue providing support for nursing parents.

The contemporary workforce is evolving, with a growing recognition of the link between employee well-being and organizational performance. For HR professionals, understanding and proactively addressing the needs of working parents, particularly those who are breastfeeding, is a strategic imperative.

With more dual-earner households and women in the workforce, many employees manage complex caregiving responsibilities. Employers recognize the inevitable need for employees to take time away from work for health or family matters.

Employee preferences indicate a strong desire for sustained support; for example, 9 out of 10 job prospects prefer an ongoing childcare subsidy over a $10,000 cash bonus. This highlights that what was once considered a desirable perk is now a fundamental expectation for attracting and retaining top talent.

HR’s role shifts to strategically designing a supportive ecosystem that aligns with modern workforce realities, leveraging the inherent motivation of working parents.

Focus on Workforce Well-being and Parental Challenges

Neglecting employee well-being, especially for those balancing work with significant caregiving responsibilities, incurs substantial costs. Issues like burnout and high attrition translate into measurable financial burdens.

The healthcare sector illustrates this: a 2024/2025 survey showed 61% of nurses experienced extreme job strain, double the average across all occupations. This highlights that unmet employee needs drive talent away.

Neglecting health drains resources; poor health among healthcare workers accounts for 2% of total expenditure. Investing in employee health could unlock $11.7 trillion globally by 2025. Replacing workers typically costs 24-150% of annual wages, up to 213% for high earners. Short-term ‘savings’ from under-investing are quickly dwarfed by the long-term costs of a disengaged, unhealthy, and transient workforce.

Becoming a parent brings significant emotional, physical, and logistical challenges that can impact an employee’s well-being and performance. Research from 2024 indicates 74% of parents faced mental or emotional challenges, with over 4 in 10 experiencing postpartum depression or anxiety in the past three years. 61% reported physical health concerns related to pregnancy, with 50% reporting work-related concerns.

Time management (57%) and guilt (43%) are major challenges for working parents, especially women (50% vs. 38%). Working mothers frequently face work-family conflict.

Despite advances, significant barriers persist for working mothers in career progression due to gender stereotypes. They are more likely to adjust careers for parenting, and childbirth significantly reduces women’s advancement, unlike for men. 40% of the ‘promotion gap’ is explained by differences in working hours. Working mothers report lower career progression satisfaction (76%) compared to fathers (81%).

How to provide Comprehensive Parental Support in the Workplace.

The Power of Paid Parental Leave

Paid parental leave is more than a benefit—it’s a signal of an organization’s values. It helps retain talent, improve productivity, and attract high-caliber employees. When paid leave is offered, especially at full wage replacement, parents are far more likely to return and remain with the same employer. In California, even in lower-income roles, 83% of mothers came back after using paid leave. It’s no surprise that 74% of adults say they prefer living in states with paid family leave policies. And with over 80% of employers now offering it—often at full pay—it’s becoming a standard expectation, not a luxury.

Flexible Work Arrangements

Flexible schedules and remote work options when possible are vital not just for convenience but for dignity. Nearly half of all working parents are seeking greater flexibility to better align with caregiving responsibilities. A four-day workweek is among the most valued options. Data shows productivity improves when families are supported—firms offering paid leave saw a 5% bump in output, while nearly all reported neutral or positive effects on morale and efficiency. Beyond stats, flexibility sends a deeper message: “We trust you.”

Investing in Childcare Solutions

The lack of affordable, accessible childcare remains a silent crisis. In December 2024 alone, 1.3 million workers—mostly women—missed work because of childcare challenges. Over half of working parents report difficulty arranging care, and fewer than 1 in 10 have access to subsidies. Yet the solution is clear: 90% of parents would choose an ongoing childcare subsidy over a large bonus, and most would commit to staying at their job longer if this support were in place. Investing in childcare isn’t just compassionate—it’s strategic.

Centering Mental Health and Emotional Well-being

Parenthood can be overwhelming, isolating, and emotionally taxing—especially when support is lacking. A 2024 study found that 74% of parents encountered emotional or mental health struggles during their parenting journey. Over 40% reported postpartum depression or anxiety. These aren’t isolated cases—they’re systemic indicators that parents need more than wellness webinars. Employers must offer comprehensive, continuous behavioral health support that normalizes the emotional complexity of caregiving and ensures help is readily available, not buried in an app.

Fighting the Stigma Around Working Parenthood

Beyond policies and benefits lies a deeper cultural issue: the stigma attached to parenthood, especially motherhood, in the workplace. Too often, women are viewed as “less committed” when they have children, particularly if they need to leave early, pump milk, or take time off for caregiving. This perception can quietly undermine careers.

But intentional, stigma-free cultures—where parental responsibilities are respected rather than judged—make all the difference. Family-friendly flexible working arrangements have been shown to level the playing field for men and women alike, improving internal promotion rates and reducing gender bias. What’s needed now is not just structure, but solidarity.

Workplace Accommodations for Breastfeeding Parents: Compliance and Best Practices:

Providing appropriate workplace accommodations for employees who are breastfeeding is a legal requirement in some jurisdictions, but more importantly, it’s vital for parental support.

Federally, the PUMP Act (2023) requires reasonable break time and a private, shielded space (not a bathroom) free from intrusion for up to one year after the child’s birth, to support breastfeeding.

For instance, New York State (June 2024) mandates 30 minutes paid break time for breastfeeding, regardless of employer size. New York employers must provide a private room near the work area (not open to others, with a lock or ‘in use’ sign), including a chair, table, light, electrical outlet, and clean water access, for breastfeeding. Refrigerator access for storing breast milk is also required if available.

Colorado’s Act requires reasonable unpaid or paid break time for up to two years after birth, in a private location other than a toilet stall, to support nursing.

Returning to work is a significant barrier for continued breastfeeding, exacerbated by shorter maternity leave, higher workload, and lack of occupational policies.

Conversely, supportive policies, dedicated space, breaks for nursing, and positive coworker/supervisor attitudes facilitate breastfeeding. Notably, ‘nursing benefits’ are offered by 90% of ‘best place for working parents’ businesses in 2024.

Conclusion: Building a Resilient & Fair Workforce

The evolving work landscape demands addressing working parents’ needs, particularly those who are breastfeeding. Organizations investing in comprehensive parental support encompassing thoughtful accommodations for breastfeeding, alongside broader policies like paid leave, flexible work, childcare, mental health services, and equitable career paths are strategically positioning themselves for enhanced talent attraction, superior retention, increased productivity, and greater financial success.

Neglecting employee well-being leads to burnout, attrition, and economic burdens. Parenthood, while motivating, presents challenges that, if unsupported, hinder performance and career progression, especially for women. Strategic policies are essential drivers of retention, productivity and employee satisfaction in the workplace.

Addressing the ‘motherhood penalty’ is crucial for gender equity. Compliance with legal requirements for breastfeeding accommodations is fundamental, but true support fosters well-being and enhances retention. The financial returns are quantifiable, showing improved revenue, profit, and human capital ROI.

HR professionals can champion these initiatives by:

• Conducting Internal Audits: Identify specific gaps in breastfeeding and parental support and benchmark best practices.
• Developing Comprehensive Benefit Packages: Design holistic offerings for breastfeeding and working parents.
• Fostering a Supportive Culture: Cultivate empathy, flexibility, and psychological safety.
• Educating Managers: Train on supporting breastfeeding parents and mitigating biases.
• Measuring Impact: Track policies’ effects on HR and business metrics to demonstrate ROI.

A proactive, evidence-based approach to parental support, particularly for breastfeeding employees, builds a more resilient, engaged, and productive workforce. This strategic investment enhances employee well-being, ensures long-term organizational sustainability, fosters diversity, and provides a significant competitive edge.