Companies who make a point to support and work with charities are not only contributing positively to the wider community, but are also making a smart business move.
It was discovered that those businesses that donate over 0.5% of turnover were twice as likely to report enhancements in company reputation, and were nearly 50% more likely to see it help recruit and retain staff. This is all without mentioning the interpersonal benefits that doing charity work offers employees; it promotes collaboration and cohesion, and helps to break down social barriers by offering employees something to talk about and bond over that isn’t work-related.
Adopting this corporate social responsibility mindset is a great way of enriching the Social element of your ESG agenda (and it can also touch into your Environmental strategies depending on the charities employers opt to support!). However, in order to reap these benefits, employers must understand the best ways to actually engage their teams with their chosen charitable cause.
How can employers do this?
Firstly, getting employees involved in actually choosing the charities that the company should support. If the cause that the employer wants to support aligns with the mission and values of said company, as well as aligning with the values of the team, then this will immediately foster excitement and engagement. This could take shape as potentially supporting a charity for a cause that has personally touched a member or multiple members of staff. Either way, figuring out the mission is the first step to deciding what direction to go in, and encouraging employees to get involved with that will really bolster their enthusiasm!
Equally, when recruiting and onboarding new team members, it is great to highlight that charity is a value that the employer holds dear. This can be demonstrated by having a set number of volunteer days in their benefit package, which carves out dedicated time for the employee to volunteer while still being compensated. As well as this, getting them involved in a charitable project in the first few weeks of onboarding can double-down as a great ice-breaking and assimilation tool.
And, importantly, find ways to make it fun! Collaborate with the charities that you choose to work with and find out by what means they typically raise funds. If they do charity runs like Race For Life or fun challenges like growing a mustache for Movember. Whatever they do, make an effort to sponsor some (or all!) of your team to take part so that they can be actively engaged and have a change of scenery from the workplace.
This can even be taken one step further and managers can organize fundraisers of their own that are more tailored towards their staff. As you’ll see below, I was once at the mercy of a dunking booth!
But there are so many innovative ways to make giving back enjoyable for staff (although, humiliation of managers seems to be a fan-favorite from my experience). Knowing how to successfully engage your teams with fundraising and volunteer work will give you access to all the business benefits that come with it – all while doing a little bit of good for the world.
If you would like to discuss how we can support you in engaging with charities and philanthropy, please get in touch with me at Brittany@orgshakers.com