The Great Detachment: How Can Employers Re-Engage Their Employees?

A new trend has seemingly emerged amongst younger employees, and it’s being dubbed the ‘Great Detachment’.

Taking inspiration for its name from the Great Resignation that happened post-pandemic, the Great Detachment is seeing increasing numbers of staff remaining in jobs that they don’t feel fulfilled or engaged by. Gallup’s State of the Workplace 2024 report discovered that only 23% of employees globally are engaged at work – which means a whopping 77% of them are disengaged.

With the disengagement number so high, it’s no wonder we are seeing a rise to this new trend. And with a market that continues to become increasingly competitive, employees are remaining in their current roles despite their rising disengagement and dissatisfaction.

Being fulfilled in one’s job is an important thing – after all, on average we spend one third of our entire lives at work, so it’s not a huge leap to assume that we want this job to be engaging and fulfilling. However, the reality is that not many people end up working their ‘dream job’ either. In fact, one survey found that only 7% of Americans stated they were in their dream career, and another found that only a quarter of adults in the UK have landed the job they dreamed of having as a child.

So the Great Detachment may not be a new phenomenon – but with a new generation flooding into the workforce, bringing with them carpe diem mentalities that have been forged in the fires of lockdown living, the idea of ‘settling’ in a job they don’t love is unappealing – and it’s resulting in a lack of engagement and a hit on productivity levels.

So, what can employers do to ‘reattach’ their employees?

One technique to consider is creating some ‘squiggle room’. This is the idea of employers actively creating the space for employees to job craft. By encouraging workers to craft their personality and passions into what they do, they will be able to bring a little bit of their dream into their current role. This not only helps to re-engage those staff that are falling victim to the Great Detachment trend, but it also encourages the use of innovation and varied ways of thinking, which can ultimately lead to new and exciting ideas for the business.

Flexibility has become a swaying factor when it comes to employee attraction and retention, and ‘squiggle room’ is rooted in the idea of embracing the fluidity of work. The goals and vision that a company has are set, but the route to achieving those things offers ample opportunity for innovation and flexibility – and those employers that embrace this are the ones who are going to have the most engaged workforce.

If you would like to discuss how we can help with your employee engagement strategies, please get in touch with us today!