From Coloring Books to Career Paths: Is Take Your Child to Work Day in Need of Repurposing?

Now, it can be easy to dismiss ‘Take Your Child to Work Day’ as a feel-good event that’s little more than a nostalgic tradition for families and a minor disruption to the workday routine. Yet, in 2018 more than 37 million Americans took their children into over 3.5 million workplaces.

But is this sentiment still present today? In an age of hybrid and remote working, has the need for ‘Take Your Child to Work Day’ become redundant – or is it actually something that is needed now more than ever? We took to LinkedIn to find out what our followers believed, and the results were, rather interestingly, divided: 30% believed that this day was an ‘irrelevant distraction’, 31% believed it was a ‘vital educational initiative’, whilst 36% argued that it was time to ‘reassess’ the purpose that Take Your Child to Work Day could serve.

Whilst the opinions are relatively equally split, it’s interesting that the one that does prevail above all is the idea that Take Your Child to Work Day has the potential to be a great tool for employers, it just may need to be reassessed as to how to wield it to harness the most from it.

Arguable, when approached with intention, this one day can become a powerful tool for deepening organizational culture, engaging employees, building future talent pipelines, and even strengthening community partnerships.

Historically, many companies ran this day as a simple shadowing opportunity – a child would follow their parent around, peek at some spreadsheets, sit in a few meetings, and maybe get a free lunch. While this approach offered a surface-level view of adult work life, it rarely inspired or educated beyond a general ‘now I know where Mom works’ understanding.

But to be a forward-thinking organization, you must start to consider how you can evolve this day into something more intentional. Done right, it can become an immersive experience that says something meaningful about who you are as an employer. There are a few key ideas that could be considered when trying to achieve this:  

• Take Your Child to Work Day as a Cultural Touchstone – some organizations have been using this event to reflect their values. This meant not just showcasing the business, but celebrating the families behind the workforce. With carefully curated activities that went beyond cubicle tours, the event became a cultural touchstone. Partners met employees’ children, children got to see their parents in a new light, and everyone left with a deeper sense of connection. This wasn’t just about letting kids tag along – it was a statement that said we support families and we see the whole person who shows up to work each day.
• Take Your Child to Work Day as a Future Talent Pipeline – this is the idea of recognising that this day is no longer just about engagement, it’s also about recruitment. Organizations can be using it to expose middle and high school students to potential career paths – particularly those unfamiliar with what various roles entail. Kids today often struggle to envision life beyond school, and so by inviting them into workplaces with intention, employers can begin to help bridge that anticipation gap. One of our team recalled when children who were visiting for the day were able to try on hard hats, operate simulation equipment, or tour active worksites to really get a feel for what a job entailed rather than just watching their parent do it. This kind of hands-on exposure acts as more than just fun – it plants seeds. Six or seven years from now, those same students may remember that spark and pursue a path back to that company.
• Take Your Child to Work Day as a Community Outreach Opportunity – companies could also consider extending the day beyond their workforce entirely, using it instead as a way to connect with the local community. Inviting local school groups – particularly from underserved areas – can open doors for students who might otherwise never consider a future in that industry. This kind of partnership also aligns with corporate social responsibility goals, as companies that actively contribute to the development of their communities build stronger reputations and long-term loyalty from families who remember the gesture.

Of course, in the post-COVID world, some parents are asking a valid question: Why bring my child to work when they’ve been working next to me at the kitchen table for the past three years? After all, the rise of remote and hybrid work has changed the meaning of ‘the workplace’.

This shift also calls for a redefinition of what this day can be. Perhaps it’s not about bringing kids into the office, but instead about designing virtual job exploration experiences, digital workshops, or hybrid events that still connect children with the essence of your workplace, even if that workplace isn’t strictly a physical one.

Like any initiative, the success of Take Your Child to Work Day hinges on how intentionally it’s planned. If it’s just about keeping the kids entertained for a few hours, the impact will be minimal. But if it’s designed as a tool to reinforce company culture, support families, recruit future talent, and give back to the community, then it could become something far more valuable.

If you would like to discuss how we can help your company harness the most out of Take Your Child to Work Day, please get in touch with us today!